RIYL: Noah Kahan, Bon Iver, Big Thief, Nathaniel Rateliff, Citizen Cope, Bob Dylan, Elliott Smith, Damien Rice, Ed Sheeran, Tom Petty, Neil Young, Bright Eyes

Blake Ian: Under The Influence

Budget is allocated per release across paid digital, playlisting, video, and press, and re-weighted continuously by performance data (see Distribution & Data below).

Distribution & Data

• The entire series is distributed via Too Lost: every album and the full anthology delivered to 450+ stores worldwide, timed releases, release-day smart links, cover-song licensing through Too Lost’s Easy Song partnership, Spotify for Artists and Apple Music for Artists linked, chart registration, and Too Lost editorial pitching support (Priority Pitch) on each release.
• 27 Productions AI platform optimizes every ad: Google/YouTube, Meta/Instagram, and TikTok campaigns are managed by 27 Productions’ in-house AI platform, which reads Too Lost’s analytics through the Too Lost API every day (streams, saves, skips, listeners by platform and territory, UGC usage discovery, release-link conversions) and adjusts spend automatically.
• What the data drives: budget shifts to the territories and platforms that are converting; creatives are killed or scaled on save-rate and skip-rate signals; TikTok/Instagram clips that fans are already using become the next ad creative; reviews at day 3, day 7, weeks 2-4, and day 28/90 per release.

Editorial & Playlisting

• Spotify editorial pitch, the lead track of each album, submitted via Spotify for Artists.
• SongTools and Groover: SongTools programmatic pitching (a weekly plan that can be switched on per release) places each album with the best-matched curators in its vetted network of 100,000+ playlists, plus SongTools Signals and Groover per-submission pitches of each album’s lead track to curators + media partners.
• SubmitHub + direct Tidal / Apple Music playlist pitching.
• Too Lost: utilizing the built-in playlist pitching tools, as well as reaching out to the TL team.

Paid Digital (per release)

• Google / YouTube Ads, Meta / Instagram Ads, TikTok Ads, run and optimized by the 27 Productions AI platform on Too Lost analytics. All traffic → the smart link (links.27productions.com) on release day; no pre-saves.
• The Don’t Think Twice documentary (releases with Album 1 on Oct 30, 2026) gets its own Google/YouTube ad flight.

Press & Radio

• NPR, WLRN “Folk & Acoustic Music” with Michael Stock (500k+ weekly, #1 FL NPR station). Secure an interview timed to the Don’t Think Twice album + documentary release (Oct 30, 2026). Blake to reach out.
• 561 Music Podcast (3,640 YouTube subs; return appearance).
• Radio promo (optional), Distiller Promo / Dave Sanford, as on the 27 Songs release.
• Ten albums = ten pitch angles; the Dylan/documentary album leads.

Visual & Video

Stills from the “Paranoid Android” music video.

• Paranoid Android: animated music video for Blake’s powerful solo acoustic version of the epic rock song, a surreal recreation of the artist’s studio (lead visual) to Tidal / Apple / Vevo + IG/TikTok, with the Jan 22, 2027 Paranoid Android Album (Album 4).
• Don’t Think Twice documentary, the Oct 2026 launch centerpiece.
• Per-album lyric visualizers.

The series at a glance

Why the album strategy works

Ten focused releases mean ten press moments, ten editorial pitches, and ten ad flights instead of the three volume releases originally planned, each one small, thematically tight (a single artist’s songbook), and easy for playlists and press to say yes to. Each album is titled after its lead track, and Track 1 goes to editorial and playlist teams across all major DSPs four weeks before release.

Estimated reach by channel. Figures marked est. are planning estimates to confirm with each outlet.

Licensing & clearances

Every cover in this series is properly licensed. 27 Productions used the licensing service Easy Song to secure all mechanical licenses to release these covers; the entire catalog is cleared and release-ready.

Follow Blake Ian

TikTok: tiktok.com/@blakeian
YouTube: youtube.com/blakeian
Instagram: instagram.com/blakeian
Spotify: open.spotify.com/artist/3bHNYr0PoxWBjozctyQ08G
Website: blakeianmusic.com
SoundCloud: soundcloud.com/blake-ian

Blake in the Don’t Think Twice documentary.

The series opens Oct 30, 2026 with the Don’t Think Twice Album: Ten Bob Dylan reinterpretations, including a new studio recording of “Don’t Think Twice, It’s All Right” and the original live recording from the famous Westbury Music Fair, Long Island’s theater in the round.

The tie-in

The album releases the same day as Blake’s short documentary, Don’t Think Twice (picture locked), filmed at Peter Tunney’s art gallery and interwoven with archival performance footage. In it Blake opens up about his mental health and the anxiety he faced performing in the round at Westbury. The film is the launch’s press-and-content engine and the campaign’s centerpiece: one release, two headlines.

Peter Tunney’s original Don’t Think Twice painting, featured in the film.

The film features acclaimed New York artist Peter Tunney, interviewed on camera, who painted the original Don’t Think Twice canvas, a dense, layered Dylan collage that anchors the documentary and gives the campaign its visual signature. The painting doubles as a striking piece of press and social art in its own right.

Documentary rollout (launch day)

• Google / YouTube Ads campaign on the documentary: launches the same day as the album, driving views + discovery.
• Instagram & TikTok: the doc (and cutdowns) posted across both.
• 27 Productions website: featured on the site and on the Blake Ian page at 27productions.com/blakeian.
• Press & screenings built around the film (see documentary campaign in BlakeOS).

Proposed dates (≈4 weeks apart). The editorial pitch column is Track 1 of each album, pitched to editorial and playlists across all major DSPs four weeks before each release.